SOOC? JPG? WTF?
This article will be a short trip down a road seldom traveled in my world, and that is shooting JPGs. Almost all photos here are shot in RAW format and corrected, adjusted, and beautified in Lightroom.
RAW is what it sounds like... it's the raw data captured by the sensor after exposure with no manipulation. It's data only, not a photo. When you see a photo and (hopefully) a histogram on your screen after shooting a RAW photo, you are seeing a file converted to JPG and not the RAW file.
JPG is the present industry standard image file, which contains 8-bit color information in a semi-compressed format. Almost all photos and images you'll find online are in JPG (or JPEG) format. Although this will probably change soon, all cameras that I know of from all companies offer JPG as the standard output for easy to use images right out of the box. RAW images *require* post processing work 100% of the time.
Displayed before you are three pairs of images On the left are results standard processing of a RAW file in Lightroom, and on the right is a sepia-like effect that was chosen from options in the camera. There are many options that could have been chosen, both full color and monochrome, and many of these are quite good.
Some options are available (at this time) *only* as JPGs, the most significant being camera generated HDR files and pixel-shift files. Both of these require combining multiple exposures in order to either increase dynamic range (HDR) or increase resolution (pixel shift), however both can be accomplished in Lightroom or Photoshop "the long way." The RAW files generated by these two methods cannot be edited in software at this time, which is the major drawback of using Pentax as a system; lack of modern third party support in software and increasingly in hardware (lenses).
Sometimes, I decide to try a look and stick with it for the day. This day, I chose this sepia-like look because it appealed to me after the first shot I took. Shooting only in JPG, you are stuck with that decision for all eternity. However, most if not all modern cameras offer the option to shoot i RAW+JPG, which means each shot is recorded twice; once as an unprocessed RAW file, and once as a JPG with processing determined in advance. Pentax has always offered the option to process RAW files after the shoot if you like. Say you had B/W mode on and didn't notice, a but wanted full color JPG output from the camera. If you chose RAW+JPG then you're fine. Just select the photos you want and have the camera convert them to JPG. There are also multiple digital filters built-in which I never use as a pre-shoot setting, but have used after-the-fact when the shot calls for it.